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Recurring Event Event Series: Project Results with People

Project Results with People: Making Surveys Work

April 28, 2023 @ 9:30 am - 5:00 pm

Can you really only ask once?

A survey or questionnaire is often an ideal tool to obtain and analyse data – whether from our staff, our customers or the general public. But are you sure you can draw watertight conclusions from the responses you receive? It all depends on your design, the questions you ask and, of course the number of people you can get to answer you. But you need to get it right first time, because people never respond to a second survey.


Few people bother to take part in surveys these days, and even if they do the information you get at the end may leave gaping holes in your knowledge proving the whole exercise futile. Yet conducting a survey makes sense in this highly competitive world to gain priceless, actionable information about our customers, prospects, our organisation and staff and more. So how do ask the right questions and get the responses you need to derive accurate conclusions?

By the end of this course, you will be able to plan and conduct surveys and get responses that reveal clear, unambiguous information that you can actually use to make informed business decisions. 


In this fastpaced course youll learn how to produce an effective survey to determine precisely what you need to know, ask the right people, maximise the number of responses and get it right first time (because you can never ask twice). This is a oneday course where mathematics is kept to a minimum, and is suitable for anyone who needs to plan and produce an
effective survey with the relevant results, especially:

  • Corporate Executives and Analysts
  • Human Resource Professionals
  • Line, Product and Marketing Managers
  • Project and Programme Managers
  • Business Owners

The course is presented as a combination of lectures, discussions and handson team exercises to help you discover for yourself the anatomy, promotion and effectiveness of a good survey.

Who Should Attend

This course is suitable for anyone who needs to plan and produce an effective survey with the relevant results.

Course Agenda

Introduction & Course Positioning
Round-table introduction

Course plan
Discussion of any special requirements
We are all Biased!
12 kinds of cognitive bias
Unconscious bias
How to balance your survey and who to ask

What are our Objectives?
Surveys and questionnaires – and the differences
3 kinds of survey objectives and objectives mapping

Planning to Succeed
Random and concurrent validity, concurrent controls, sample selection methods, margin of error.
Producing your survey plan

Il Buono, Il Brutto, Il Cattivo
4 levels of measurement
The survey map, good questions and better questions
Question positioning, question and answer formats
10 common errors in survey questions and increasing response rates

Collection, Collation & Interpretation
Measures of central tendency
Dispersion and variation, and other concepts explained clearly
How to interpret your survey correctly

Summary & Close
Summary of the day
Questions and Answers
Certificate presentation and Closing

* all subjects will be covered, however the presenter may modify or emphasise some topics depending on the skills and experience of the attendees



April 28, 2023
9:30 am - 5:00 pm
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